Brands, words

and people or how pop culture is the fuel for life. That and great coffee.

Sara lives, works and writes from Graça, Lisbon, and is available to collaborate globally.

You can find her writing from the best cafes in town, where the sun shines all day long.

When we have to stay at home,

she also #staysathome.


This is me

I am an experienced and well-rounded creative strategist, writer and wellbeing expert. My main focus is on brands, people and projects that want to positively impact the planet, starting locally and sustainably. I am media agnostic, open to learning, and my top skill is to bridge business and creativity, using people's language and empathy.

Content Creation  Writing 
Brand Consultancy 

Brand Voice   Social Media

Creative Ideation 

Meditation & Yoga


I advise brands and individuals on how to have a more purposeful living and sustainable lifestyle

in a realistic way.

Since a very young age that I am passionate about all-things words and stories. I’ve studied Journalism but it was at the Ad world that I’ve developed my skills further with confidence and enthusiasm, turning my natural empathy towards humans and their behaviours into powerful insights, well-crafted propositions and successful communications campaigns. 


I’ve worked across the world, cross categories, products and brands. From Africa do London, I was blessed to breathe inspiration from the largest agencies on the planet but also independent companies and I even found Pause and Flow, a contemporary wellbeing local business based in Lisbon. Today I am focused on brands and projects that aspire to be more sustainable and healthy from a business and environmental perspective.

On the blog you will find examples of my writing, both in English and Portuguese, and some case studies of projects I've worked on. Blogs are not the perfect tool to segment work, so I trust your judgment here.

I love working with brands that want to have a positive impact on their community and the planet. Sometimes they are global, others local. 

I am also open for Pro Bono work, providing your brand is struggling these days.


Clients &


Recent articles